"Can $350 million help Hollywood find religion?"
In an article that uses the term "Godsploitation," MTV analyzes next steps for Hollywood in the wake of the runaway commercial success of Mel Gibson's "The Passion of the Christ." (Read MTV's article . . . )
The answer, of course, is that Hollywood is already deeply religious . . . and phrases like "$350 million" are the John 3:16 of Tinsel Town. But despite the cynical idea that Gibson exploited Jesus' death for profit (remember only a few months ago when the movie was expected to be a dismal failure?) it's not a bandwagon that's going to be easy to hop on.
It's an audience that Hollywood doesn't understand, and has no tools to deal with. "Passion" is the product of a True Believer. Hollywood is notoriously and savagely anti-Christian. (It's also anti-Any Religion that involves True Believers, but let's not get off topic.) True Belief is one special effect that can't be faked. Not if the audience is True Believers.
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